More than JUST a Feminist T-shirt Company
The JUST Drop It Company is more than just a feminist t-shirt company. We are a community of empowering women and supporters of gender equality. By dropping the "f-word", we are normalizing our existence in male dominated careers. Our movement starts with you and all the hardworking women in these careers. Our products are a symbol of women's equality, opportunity and strength. Our goal is for men and women to see our t-shirts, hoodies, and tanks and to realize we are subconsciously putting women in a subcategory. The movement starts now! Are you ready to drop the "f-word"?
"It's not about hiding your femininity or being ashamed of it. We should be very proud to be women in these high-power positions. This is about normalizing our existence there."
Lucy Atkins - The JUST Drop It Company Founder
Own your voice!
This collection says that it is just as natural for women to be in leadership positions as men, and by dropping the “f-word” we can truly hear and understand the messages of our leaders. This can only lead to more women in leadership roles, and that this will encourage more opportunities, deeper respect and fairer treatment for all women. The victory comes when the quality and the value of the ideas are focused on, rather than the gender of the person saying them.
Frequently we hear about how hard it can be to get the public behind women’s sports. Not only that, but equal opportunity for men and women is still non-existent in most areas. Wearing JUST Athlete gear demands that the worth of female athletes and female sports is noticed, nurtured and broadcasted.
By dropping “female” we also insist that our bodies are acknowledged as expression of strength, stamina and hard work like our male counterparts.